A New Chapter Across Our Brands

The Imperial Beachfront CHA-AM Resort
Where the sky has no limit.
Rebranded from Eurasia Cha-am, the ocean unveils itself the moment you arrive, drawing your gaze effortlessly toward the horizon. Floor-to-ceiling openness invites natural light, sea breeze, and endless sky into the space, creating a seamless transition between architecture and nature. Here, elegance is defined by simplicity, serenity, and an uninterrupted connection to the sea.
See the new chapter in Q4 2026
The Imperial Urban Villa Chiang Mai
The Charm: Redefining Urban Serenity
Rebranded from Eurasia Chiang Mai, it is reimagined with a harmonious blend of modern design and warm wood elements, creating an open, airy atmosphere. Fully transparent from all four sides, the space invites natural light and offers uninterrupted views, fostering a seamless connection between indoor comfort and the surrounding landscape.
See the new chapter in Q4 2026
The Raweekanlaya Chiang Mai Wellness Cuisine Resort
Where Heritage Meets Healing.
Rebranded from ECO RESORT Chiang mai, the resort unfolds across four elegant buildings surrounded by a lush green garden — one of the most tranquil natural settings in the city. Architecture reflects a graceful fusion of ‘Lanna Colonial’ heritage and contemporary comfort, where textures and soft tones create an atmosphere of immediate calm and unwind. At the heart of the property lies a serene swimming pool, an oasis embraced by greenery, inviting guests to slow down, breathe deeply, and reconnect.
See the new chapter in Q4 202
The RAWEEKANLAYA CHIANG MAI WELLNESS CUISINE RESORT
Where Heritage Meets Healing.
Rebranded from ECO RESORT Chiang mai, the resort unfolds across four elegant buildings surrounded by a lush green garden — one of the most tranquil natural settings in the city. Architecture reflects a graceful fusion of ‘Lanna Colonial’ heritage and contemporary comfort, where textures and soft tones create an atmosphere of immediate calm and unwind. At the heart of the property lies a serene swimming pool, an oasis embraced by greenery, inviting guests to slow down, breathe deeply, and reconnect.
See the new chapter in Q4 202
The Imperial bEACHFRONT CHA-AM RESORT
Where the sky has no limit.
Rebranded from Eurasia Cha-am, the ocean unveils itself the moment you arrive, drawing your gaze effortlessly toward the horizon. Floor-to-ceiling openness invites natural light, sea breeze, and endless sky into the space, creating a seamless transition between architecture and nature. Here, elegance is defined by simplicity, serenity, and an uninterrupted connection to the sea.
See the new chapter in Q4 2026
The Imperial Urban villa chiang mai
The Charm: Redefining Urban Serenity
Rebranded from Eurasia Chiang Mai, it is reimagined with a harmonious blend of modern design and warm wood elements, creating an open, airy atmosphere. Fully transparent from all four sides, the space invites natural light and offers uninterrupted views, fostering a seamless connection between indoor comfort and the surrounding landscape.
See the new chapter in Q4 2026
The Imperial khao kho resort phetchabun
The Charm: Redefining Urban Serenity
Repositioning from The imperial Phukeaw phetchabun to The Imperial Khao Kho, a name that clearly reflects its true location in Khao Kho, while evolving the property into a warmer, cozier retreat aligned with modern traveler expectations.
See the new chapter in Q4 2026
The Imperial Hotel and Convention Centre Phitsanulok
A refined stay in the heart of Phitsanulok
Where river views and Thai warmth come together, offering a calm escape with spacious rooms and a naturally relaxing atmosphere.
See the new chapter in Q3 2026
The Imperial Riverhouse Chiang Rai
Serenity flows by the Kok River
Where river views and Thai warmth come together, offering a calm escape with spacious rooms and a naturally relaxing atmosphere.
See the new chapter in Q3 2026
The Imperial Hotel and Convention Centre Korat
Elevating every stay in the heart of Korat.
Experience upscale style and comfort with world-class facilities including restaurants, a massage, outdoor pool, fitness centre, and a collection of flexible function spaces suitable for every occasion from large corporate conventions to the most magical and memorable weddings.
See the new chapter in Q3 2026
TARA Mae Hong Son Serene Resort - Rebrand
Stay among forest, forever embed memory
Rebranded from The Imperial Mae Hong Son to Tara Mae Hong Son Serene Resort, the property preserves its original teakwood architecture and timeless design, embraced by the surrounding natural forest. The experience is crafted to make guests feel warmly welcomed and gently embraced by nature.
See the new chapter in Q3 2026
TARA Mae Rim Resort and Sports Club - Rebrand
Where energy meets nature.
We have reimagined this resort in alignment with the group’s Tara brand, introducing it under the new name
“Tara Mae Rim Resort and Sports Club.”
Guided by the concept of Organic Heritage, the transformation begins at the lobby, where a dramatic high-pitched roof structure is showcased, and extends to the guest rooms, which feature natural materials such as wood-bark textures and locally woven fabrics.
See the new chapter in Q3 2026
TARA Narathiwat City Hotel - Rebrand
Where local heritage flows into modern comfort.
Rebranded from The Imperial Narathiwat to TARA Narathiwat City is a comfortable urban retreat blending modern convenience with local heritage. Designed for both business and leisure travelers, the hotel offers well-appointed rooms, halal dining, and welcoming spaces, delivering a warm atmosphere that reflects the culture and charm of Narathiwat.
See the new chapter in Q3 2026
imm hotel surawong bangkok
a simple stay in vibrant surawong
imm hotel’ is the perfect brand fit for The Tarntawan Surawong, now reimagined as ‘imm hotel surawong bangkok’, the property delivers clean comfort and effortless connectivity, catering to modern travelers seeking convenience, value, and a dynamic city experience.
See the new chapter in Q3 2026
Imm hotel mae ping chiang mai
simply stay, seamlessly connected.
Rebranded from CH HOTEL, the enhancements include a refreshed, more upscale lobbyalongside new facilities such as a gym and self-service laundry. The adjacent Taweeporn Apartment, traditionally home to local residents, is being fully renovated and transformed into modern, well-designed rooms tailored for today’s leisure guests, offering extended-stay comfort within a lively yet well-balanced city environment.
See the new chapter in Q4 2026
imm hotel thaphae chiang mai
zero steps to Thaphae Gate, stay at the center.
Today, we introduce a thoughtful refresh of our common areas, bringing a more modern, functional design to better serve evolving traveler needs. With added facilities and improved shared spaces, imm hotel thaphae continues to deliver effortless stays—where everything is connected, accessible, and ready for every journey in the city.
See the new chapter in Q3 2026
imm hotel ladprao bangkapi
your city stay, simplified in ladprao-bangkapi
Formerly The Pantip Ladprao, now reimagined as imm hotel bang kapi — a smart, simple stay designed for modern city travelers.Strategically located in the vibrant Bang Kapi district, the hotel offers seamless access to shopping, dining, and transport hubs.With a refreshed contemporary design, functional comfort, and a welcoming atmosphere, imm hotel bang kapi delivers everything you need—effortless, connected, and right in the heart of the city.
Rebranded in 2025